About Insight Marketing Specialist

Oh no! The Awkward and Forgettable Introduction...

I  am a marketing professional, so I know what should go into an "About  Us" section and the impact it can have. I am no copywriter though, so bare with me.

I’m only here for the marketing: I am one of those 'forever a student' types. I glean information and absorb external cues constantly, some of it sticks and it's usually the information that surrounds topics of interest to me like marketing. You see, marketing and me, we are misunderstood. We are both inextricably complex as a framework, yet simple as a concept. We have a few faces the public see; but like the iceberg, most of who and what we are is under the freezing surface of the unruly sea. It's a logical science that requires emotional context to be effective. So, marketing is my Muse. 

Inspired by Marketing: From my first marketing subject, I loved it! I thrived in every marketing subject and managed to enjoy a few others unless there were numbers involved in my BBus (MKTG with Distinction) and MMktg (with Disctinction). My experience as both a marketing academic and industry professional has given me the opportunity to understand how all the pieces of the marketing puzzle fit into the big business picture.

Each puzzle piece plays a role; whether that be market research, market segmentation, positioning, digital marketing, services marketing, IMC, content marketing, new product development, innovation, social media marketing, SEO/SEM, branding, sales, pricing, CRM...this list goes on and on.

Marketing is my Middle Name: Over the past 12 years I have worked as a Sessional University Marketing Lecturer & Course Coordinator, Marketing Consultant, and a Course Designer and Developer at the higher education level. However, I am also a full-time Marketing Enthusiast, INFJ, Dog & Cat Mum, Fanfic Writer, and the "Cool Aunty" and love seeing consumer psychology theories play out around me.

Marketing Really Satisfies:

I truly believe that marketing is a powerful tool and that can be used for the good of everyone. How? By placing greater emphasis on the creation and management of sustainable value, and understanding the marketplace and customers needs, wants, and demands are the foundation of delivering that value - to you, your customers, and the benefit of society.

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From tackling personal decisions to reaching important milestones, my job as your coach or mentor to guide you on the path of success. I’m fueled by my commitment to excellence and go the extra mile to make sure clients are fully satisfied with my work.

As a your Marketing Coach, I will help you unlock your personal and business potential by guiding you towards developing the necessary skill set, and purpose-driven mindset to achieve you goals. I believe in creating partnerships with a purpose, and always striving for significant outcomes. Contact me today for an initial consultation, and find out more about how I can tailor my services to your needs.