Jacqueline Calvo Sep 4, 2024 3 min Unlocking Success with Value-Driven Marketing Strategies In the fast-evolving landscape of business competition, one principle stands the test of time: providing value to your customers is...
Jacqueline Calvo Jan 27, 2022 6 min Marketing in one word: VALUE Defining the Customer’s Concept of Value So, just what is value? In short, it is all about what customers get and what they have to give...
