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Webographics: Mastering Online Customer Segmentation in an Omnichannel Landscape
Master online customer segmentation and discover what tools to use in our latest blog post! Learn how webographic data can transform and personalise content and optimise campaigns to align with real-time digital behaviours, ultimately improving customer engagement and conversion rates.
Jacqueline Calvo
Jun 96 min read
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How AI Tools and Generative Engine Optimization Are Transforming the Buyer Journey
With advanced AI tools, how consumers and businesses make purchasing decisions is changing rapidly. The buyer journey is not only more...
Jacqueline Calvo
May 164 min read
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Potential Effects and Impact of Trump's Reciprocal Tariffs on Australian Businesses and Consumers
The introduction of 'reciprocal tariffs' by the Trump administration has stirred discussions among economists, businesses, and consumers...
Jacqueline Calvo
Apr 45 min read
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Buyer Personas: How to Identify, Understand, and Create Your Ideal Customer Profile for Lasting Success
In an era where customer understanding is vital, brands must clarify their audience and guide their engagement strategies. Knowing your...
Jacqueline Calvo
Mar 195 min read
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Unleash Your Potential: How a Marketing Coach Can Ignite Your Confidence and Success in Business
A marketing coach acts like a compass, helping you identify your strengths and weaknesses and is instrumental in developing your skills.
Jacqueline Calvo
Feb 263 min read
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"Are You Ready? The Top 5 Marketing Trends for Small Businesses in 2025"
As we approach 2025, small and medium businesses must adapt to the changing marketing landscape. Staying informed about emerging trends...
Jacqueline Calvo
Feb 204 min read
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Unlocking Success with Value-Driven Marketing Strategies
This equation encapsulates the essence of how customers perceive the value offered by a product or service.
Jacqueline Calvo
Sep 4, 20243 min read
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Marketing in one word: VALUE
Defining the Customer’s Concept of Value So, just what is value? In short, it is all about what customers get and what they have to give...

Jacqueline Calvo
Jan 27, 20226 min read
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