Jacqueline CalvoSep 43 min readUnlocking Success with Value-Driven Marketing StrategiesIn the fast-evolving landscape of business competition, one principle stands the test of time: providing value to your customers is...
Jacqueline CalvoJan 27, 20226 min readMarketing in one word: VALUEDefining the Customer’s Concept of Value So, just what is value? In short, it is all about what customers get and what they have to give...